With our expertise in sensory consumer research, statistics, and digital intelligence, we innovate the traditional research methodology with digital technology and approaches to discover deeper and richer insights faster. We enable you to interact with the consumers in real time, gain more comprehensive insight quickly, timely, and cost effectively from multiple on-line readily available data resources.
- Develop special consumer panels for your special business needs including experienced consumer panel and target consumer panel
- Enable you to interact with consumers during in depth observation behavior research
- Combine digital analytics and business intelligence to help our clients better understand how customers use the Internet and mobile to learn about products and make buying decisions
- Conduct market product review using digital approaches including social listening, analysis of on-line ready available consumers’ feedbacks
- Conduct consumer attitude/intention research by employing social listening, on-line behavior understanding, and keyword research approaches to better understand what your target consumers are interested in, to identify which kind of business product/service would generate traffic or money, and to determine what kind of products/content would get the attention of your consumers
- Identify market and product opportunities through competitive analysis/market analysis
- Develop consumer terms that are used to describe the product using repertory research
- Provide web intelligence to help you understand the traffic sources, what converts, what doesn't, and how to take action
- Develop continuous product optimization programs