We enable our clients to successfully transform their brand/business by helping to reveal market opportunities, identify the right consumers, and develop the right products that meet the consumer needs. We connect the real consumers' product experience with their actual responses to the end product in the market. We help our clients uncover and seize new opportunities anytime, anywhere by leveraging the advanced digital technology/approaches to get answers to their business questions and take action on the fly with fast, decision-ready insights from different data sources. We also help our clients plan, discover, visualize, and predict by getting the insights they need, when they need them, no matter where they are. Our digital visual reporting provides personalized and visual reports, helping our clients work faster and collaborate easier.
Consumer Understanding
Consumer Understanding allows a company to move quickly, decisively, and successfully in product development, product maintenance, and product advertising claims.
- Identify consumers’ attitudes, behaviors, uses, needs, and wants
- Understand consumer experience in the context of their everyday lives
- Research how your products are being perceived
- Learn if the consumer's desires, needs, and wants are satisfied
- Discover drivers of consumer liking
Product Understanding
Understanding sensory features of products within a category is critical to developing successful new products, enhancing the appeal of existing products and simply being competitive in today's marketplace.
- Sensory features of products
- The benefits your products offer
- The quality and consistence of the products
- Package study
- Ergonomic research
Digital Experience Understanding
We apply digital technology and approaches to help you better understand
- How customers use the internet and mobile to learn about products and make their buying decisions
- How relevant consumers' biggest problems are to your solutions
- Consumers’ real opinions about your products
- How the consumers really think of your products vs. competitive products after they’ve used them
- Consumers' needs and intents
Total Experience Understanding
Connect the consumers' real product experience with their actual responses to the end product in the market.
Statistical Analysis
We apply the appropriate statistic analysis to
- Maximize information gained while resources require
- Identify and analyze the target consumers, market opportunities, & cross selling
- Discover underlying patterns and trends
- Develop useful insights and focused recommendations
Comprehensive Reporting
We provide comprehensive reporting services to meet your business needs. In addition to the specific performance reporting, we provide overall experience reports, omnichannel reports, segment/persona reports, Ad Hoc reports on web and mobile performance, and attribution reports. The reports can be in various formats including word, power point, or visual dashboard.
Global Research
We have the capability and experience to provide marketing research insights in North American, Asia, and Europe. We understand the cultural differences and take them into consideration when recommending the optimal research design and reporting results for each country and across countries.